Interested in staying up-to-date on all things digital marketing? Or wondering where to turn for resources? Try:
The Digital Marketing Playbook is a comprehensive guide to cracking the digital marketing "code," and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards.
In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and delivers the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about.
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
Hook Point: How to Stand Out in a 3-Second World, by out-of- the-box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale a business, and create a compelling brand - both online and off - so readers can thrive in the new micro-attention world in which we live.
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
In One Million Followers, Brendan Kane teaches readers how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage a core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you.
This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give a step-by-step YouTube success playbook. Readers will learn the seven essential ingredients for a profitable channel, new strategies for getting views and subscribers, ten ways to make money on YouTube.
