For students majoring in the GBUS Marketing concentration or taking a marketing class, the below databases might be helpful. Also refer to:
Provides full text for business publications, including peer-reviewed journals.
Private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry data.
Data sources for industries in countries around the world. Visit the Getting Started Guide for more information.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast... Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
In The Perfect Story, Karen Eber - leadership consultant, professional keynote storyteller, and TED speaker - shares the science of storytelling to teach you to leverage the five factory settings of the brain to hack the art of storytelling; build a toolkit of endless story ideas; define the audience for your story, and more.
Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
Measure What Matters is about using objectives and key results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems... It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see.
