Research Tip

To find better articles and information on a specific company by searching regional publications such as the state or city newspaper where a company is based. For example, you may find the best results for Target Corp. (headquartered in Minneapolis, MN) in The Star Tribune rather than the New York Times or Wall Street Journal.

This trick can also work for industries or markets that are prominent within specific geographic areas. You can also find better industry or market information by looking for industry-specific publications. For example, when researching the clothing and apparel industry consider looking at the publication WWD: Women's Wear Daily.

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