Conducting a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) is an essential task of company research. It is used to understand a company's current position in its industry, as well as its potential or forecasted future. Check out Investopedia's guide to performing a SWOT analysis for additional information and tips!
Kenton, W. (2024, June 29). How to perform a SWOT analysis. Investopedia. https://www.investopedia.com/terms/s/swot.asp
NOTE: Do not rely on just one SWOT Analysis from one database or resource - to do so would be plagiarism! - but rather, conduct meaningful company research to craft your own SWOT analysis based on your findings.
