The Donald McNeely Center for Entrepreneurship is an entrepreneurship education resource that provides classes, coaching and assistance to entrepreneurs. It builds relationships among and between CSB and SJU students, faculty, alumnae/i, and community members to create and strengthen the entrepreneurial spirit.
As of 2024, CSB+SJU officially offers a minor in Entrepreneurship! Not just for businesspeople - "our students will certainly explore return on investment, market share and profit maximization, but only after embracing lateral thinking, opportunity recognition and idea generation." Learn more.
Welcome Bennies and Johnnies! Whether you're in the E-Scholars program, minoring in Entrepreneurship, or taking an Entrepreneurship course, this guide is for you. Amongst these pages, you will find all you need to know about entrepreneurship or starting your OWN business.
This includes the following:
Check out the Citing Business Resources page for information and resources on how to site sources in the field of business. And, if you're looking for additional tips or resources across the field of business - such as Nonprofit Management or Supply Chain Management - take a look at the Global Business Leadership Research Guide.
REMEMBER: reach out to Business Librarian, Kelly, if you get stuck! You can always schedule a Research Appointment in The Hive.
Private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry data.
Data and analysis on international and domestic stocks, mutual funds, and exchange traded funds.
Data sources for industries in countries around the world. Visit the Getting Started Guide for more information.
The authors provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, Blue Ocean Shift is an indispensable guide to navigating success in the twenty-first century.
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.
James Clear, an expert on habit formation, reveals practical strategies that will teach you how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. He draws on proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible.
Build an iconic shopping experience that your customers love - and a work environment that your employees love being a part of - using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today.
"What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?" Jim Collins and Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago.
From the world's most influential management consulting firm, McKinsey & Company, this is an insight-packed, revelatory look at how the best CEOs do their jobs based on extensive interviews with today's most successful corporate leaders - including chiefs at Netflix, JPMorgan Chase, General Motors, and Sony.
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity - in some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired - and so profitable.
In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless.
Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don't pretend to have the right answers. We stay curious and ask the right questions. We don't see power as finite and hoard it. We know that power becomes infinite when we share it with others. We don't avoid difficult conversations and situations. We lean into vulnerability when it's necessary to do good work.
Tony Hsieh, Zappos CEO, shares lessons he learned in business and life which show how improving the happiness of those around you can increase your own and create success in your business.
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink. In this provocative and persuasive book, Pink asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
As radio personality Bobby Bones reveals in his second book, Fail Until You Don't, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations - lemons that he turned into lemonade through hard work and humility. Here he provides ideas and motivations for finding success even when seemingly surrounded by impossible odds or tough failures. He also includes anecdotes from some of his famous friends who open up about their own missteps.
In The Founders, award-winning author and biographer Jimmy Soni explores PayPal's turbulent early days. With hundreds of interviews and unprecedented access to thousands of pages of internal material, he shows how the seeds of so much of what shapes our world today - fast-scaling digital start-ups, cashless currency concepts, mobile money transfer - were planted two decades ago. He also reveals the stories of countless individuals who were left out of the front-page features and banner headlines but who were central to PayPal's success.
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. Rather than blindly execute a plan, it helps uncover flaws in product and business plans and correct them before they become costly.
Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Vincent Stanley, Patagonia's director of philosophy, along with Yvon Chouinard, founder and former owner of Patagonia, draw on 50 years of experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.
How can good companies, mediocre companies, even bad companies achieve enduring greatness? For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.
Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance.
In this book, Ben Horowitz, cofounder of Andreessen Horowitz, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.
This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1) : Create a brand platform. Step 2 (Chapter 2) : Devise a brand name. Step 3 (Chapter 3) : Design your brand's identity. Step 4 (Chapter 4) : Craft your brand atmosphere touch points.
In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend - and he's done it seven times. Million Dollar Weekend will show you how.
A guide for ambitious women who want to succeed without losing themselves deconstructs the double standards that label and hold back women, sharing anecdotes and strategies for sidestepping regressive stereotypes, cultivating confidence, and balancing personal and professional values.
An updated and expanded edition of the book that launched a global phenomenon, The Obstacle Is the Way presents an infinitely elastic formula for turning our toughest trials into our greatest triumphs.
The New York Times bestselling author examines how people can champion new ideas - and how leaders can encourage originality in their organizations. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions.
In this provocative and inspiring book, Malcolm Gladwell examines everyone from business giants to scientific geniuses, sports stars to musicians, and reveals what they have in common. He looks behind the spectacular results, the myths, and the legends to show what really explains exceptionally successful people.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business.
This beloved classic presents a principle-centered approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity.
Entrepreneurs and leaders face big questions every day, and now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Based on more than forty interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
In this updated version of the 1937 classic, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth.
Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve.
