"Consumer research is done with the intention of understanding the needs or behaviors of a particular group in order to define who to best market a product or service to, also known as identifying a target market" (Burclaff, 2024).
You can group customers by: age/generation, geography, values, lifestyle, and other factors. Attitudes, habits and preferences are generally collected via interviews, surveys, polling, focus groups, and by other means. Ideas for finding information about a specific consumer group:
Consumer demographics can be categorized by:
Burclaff, Natalie. (2024, February 23). Doing Consumer Research: A Resource Guide. Library of Congress. https://guides.loc.gov/consumer-research/.
The additional databases and resources below will help you to better understand a customer base:
Private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry data.
Data sources for industries in countries around the world. Visit the Getting Started Guide for more information.
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